McDonaldization Revisited: Critical Essays on Consumer Culture

 
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McDonaldization Revisited: Critical Essays on Consumer Culture

Beschreibung

This study examines the thesis of George Ritzer's book, "The McDonaldization of Society". It analyzes the premise of "McDonaldization" to provide theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism and postmodernism.

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