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Your LinkedIn profile is your window to the world. In an era of information overload, our human brains are programmed to stereotype and pigeonhole people in a matter of seconds, so if you want to make a lasting impression, having an engaging LinkedIn profile that speaks directly to audience is imperative. Having conducted hundreds of profile reviews, author Naomi Johnson, knows that most LinkedIn profiles do not reflect the brilliance of the individuals behind them. This book will delve into what separates an 'OK' profile from an outstanding one. Learn how to: - Become easily referable even by people you've never met - Establish yourself as a 'Thought Leader' in your industry - Make sales presentations 24/7 - Have prospects excited at the idea of working with you - Make sales in less than 40% of the time it use to take you (and your team) - Instantly build trust with your prospect and establish credibility - Leverage the trust already in your network to permanently open doors of opportunity