The Power of Persuasion: How We're Bought and Sold

 
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The Power of Persuasion: How We're Bought and Sold

Beschreibung

A look behind the curtain of shilling and pitch to see how we are manipulated Why do some people have the power to persuade us-and why do we let them? Robert Levine offers readers a witty and incisive new take on the mindsets of those who prod, praise, and manipulate others to do things they never thought theyd do-and are sometimes later sorry they did. By attending training sessions for magicians and taking jobs as both a door-to-door and used car salesman, Levine explores the remarkable effect and power of subtlety on effective persuasion, the great illusion of personal vulnerability, and the unlikely similarities linking a wide range of persuasive strategies. Robert Levine (Fresno, CA) is Professor of Psychology at California State University, Fresno. His book A Geography of Time (0-465-02642-7) was the subject of feature stories around the world.

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Produktdetails

EAN / ISBN-:
9780471763178
Medium:
Taschenbuch
Seitenzahl:
278
Erscheinungsdatum:
2006-01-23
Sprache:
Englisch
Edition:
1
Herausgeber:
John Wiley & Sons Inc
EAN / ISBN-:
9780471763178
Medium:
Taschenbuch
Seitenzahl:
278
Erscheinungsdatum:
2006-01-23
Sprache:
Englisch
Edition:
1
Herausgeber:
John Wiley & Sons Inc

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