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?Rose has written a thorough examination of his subject that includes excellent bibliographies and videographies of both primary and secondary sources. His scholarly neutrality is both admirable and exasperating. Implicit in his title and explicit throughout the book is the notion that television is neither a performing art nor a part of American culture. . . . Despite its vexing impartiality, which may lead naive readers to take the side of the beleaguered 'culture' against the barbarian 'tube, ' this book has a place in both public and undergraduate libraries.?-Choice